Champions for Kids Donates $90,000 to SIMPLE Giving Program Winners

FAYETTEVILLE, Ark., October 20, 2015 — Champions for Kids collaborated with General Mills, Kraft Heinz, Kettle Brand Chips, Unilever and Walmart to motivate communities to take part in donation drives during their Fill the Cart for Kids promotion. Additionally, Champions for Kids will award a total of $90,000 to six school districts and youth-based organizations that collected the most donated items. This money can expand programs and fill needs not met by the donated items.
The program launched in more than 3,200 participating Walmart stores from September 21 through October 5, with a goal of supporting as many children in need as possible. Walmart customers could participate by purchasing and donating snacks, personal care products or other items kids need into donation bins designated for local schools or community organizations. Communities were also able to donate directly to their schools and organizations.
“We are so proud of the efforts we have seen in towns across America,” said Jacob Martin, Communications Project Manager at Champions for Kids. “These programs provide a way for all of us to help kids experiencing poverty inside our own communities.” 3.7 million households were unable to provide adequate, nutritious food for their children in 2014 according to a government report released in September. Millions of these children lack other basic items they need to thrive. Feeding America reports that families who struggle financially often make difficult trade-offs. In 2013, nearly three in four (73 percent) low-income families cut back on food in order to afford products such as personal care and baby care items. SIMPLE Giving is a Champions for Kids initiative that unites and leverages the scale of retailers and corporations, in partnership with communities, to create programs that provide the resources and services kids need.
$25,000 Winner:
Boyd County Schools, Ky. with 11,567 donations.
$20,000 Winner:
United Cerebral Palsy of Arkansas in Springdale, Ark. with 6,191 donations.
$15,000 Winner:
E.B. Williams Youth Center in Camden, Ark. with 3,985 donations.
$10,000 Winners:
Apple Seeds in Fayetteville, Ark. with 3,502 donations.
Streams of Hope in Grand Rapids, Mich. with 2,582 donations.
Lafayette Parish School System, La. with 2,119 donations.
About Champions for Kids
Champions for Kids makes it simple to give kids in your community the resources they need to thrive. Since 2004, Champions for Kids has served more than 5.6 million children across all 50 states through in-store donation campaigns, service projects and community events. For more information, please visit
Social Media:
Hashtags: #SIMPLEGiving and #FillTheCart
Twitter: @champions4kids
  Contact: Jacob Martin, Champions for Kids /Phone: 479-582-2008

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